Android App or iOS app – which is the best option for your business?

When you are designing an app for your business, one of the most crucial things that you need to decide on is the platform on which you would releases the app. When it comes to platform, the two mobile operating systems that dominate the market are Android and iOS. Although it is possible to develop an app for both platforms simultaneously, it is somewhat preferable to release the app on one platform and then based on the popularity, you could move to other OS. Here, we are going to look at the things you should consider before choosing the right OS for your app.

1. The Market – The first thing that you should consider is the location of your market. If your market is limited to the U.S., Canada and other parts of North America, then developing an iOS app would be better as these markets are dominated by iPhone users. However, if your market is Asia, Africa or South America, then you should consider building an Android app. If you want to reach out to a global audience, then Android might do the job for you.

2. The Type of App – If you are making a retail app, which is an app through which your customers can shop for products, then you must focus on Apple’s iOS platform. Recent studies show that 23% of iPhone users are more likely to buy on retail app, compared to 17% for Android app. Moreover, 15% iPhone users are more likely to visit an online store through their app.

3. Source of Revenue – An important thing that you should decide on is the way you want to earn revenues from your website. If you want to earn from your app directly, then iOS is the better option as the app on this platform generate 45% more revenue than Android. Apple iPhone users are also 10% more likely to buy from in-app purchases.

Choosing the right developer

If you are looking to develop an app for either platform, one of the most important factors for success is choosing the right developer. You need to work with a developer who has an expertise on both the platforms, preferably on both platforms. IOM Partners of Houston, one of the most reputed names in the field of web design in Houston TX, deserve a special mention, as they have a team of app developers who are proficient in both Android app development and iOS app development Houston. So if you have a business based in Houston, then taking the help of such a professional web designer Houston is the right choice for you. So take the help of the leaders and design the perfect app for your business.