How to Create the Perfect Snippets – The Google Way
When you search for something on Google, you get something like this
This is your average Google Search Engine Result Page or SERP. Notice the red marked area. That is the snippet of the web page shown in the result. This small text preview tells the user what the page is all about. Therefore, if you want to attract the user and get a higher Click-Through Rate (CTR), it might help you to create an attractive snippet.
What makes a good snippet? Well, why don’t we take it straight from the horse’s mouth? Google has a few recommendations on creating a good snippet and here we would be taking a look at a few of those recommendations.
- Different descriptions for different pages – You must create different descriptions for different pages, specifically describing the content of the page. Google recommends the use of site-level descriptions for home page and other aggregation pages. However, for individual pages, it emphasizes on page level descriptions.
- Include Clearly Tagged Elements on descriptions – Your descriptions need not to be in a proper sentence, but you must include bits of information that would help your users. Don’t duplicate the information you have already used and don’t overuse special characters and spacing as that might make the description hard to read.
Example of a bad meta description
‘Ford Mustang 64; 1964 ½, Ford; Black Ford Mustang , $19,500’
Example of a good meta description
‘Ford Mustang Car, Model: 1964 ½, Make: Ford, Color: Black, Price: $19,500’
- Use of Programmatically generated descriptions – In case of certain sites like product aggravators and other database driven sites, creating manually written, one sentence description is not possible. In this case, Google does allow you to use programmatically generated descriptions. All you need to do is ensure that the descriptions are not similar to spam, they are readable and they are unique.
- Use quality descriptions- You need to use quality meta descriptions to attract more users. Google states ‘A little extra work on your meta descriptions can go a long way towards showing a relevant snippet in search results. That's likely to improve the quality and quantity of your user traffic.’ Now when the biggest search engine on the planet says so, you should pay heed to it. So, you need to devote some effort in order to create the best snippets.
If you are in Houston or the nearby areas, then you can take the help of the top Houston Web Design company like IOM Partners of Houston. This is because they have expertise in both web designing and SEO. This arms them with the necessary knowledge that helps them to write the perfect meta title and descriptions and also implement them in the proper way. So getting the help of the leaders in Website Design Houston is really the smarter choice. Take the help of the experts and reach out to your audience more effectively.
