Design Your ‘About Us’ Page to Perfection
A site visitor looks for material and convincing information when he browses through your site. Once your visitor likes the overall appeal and color scheme of your page, he would want to know more about the company, its history and about its goals. Naturally, they would be navigating to the ‘About us’ page. Now, a number of websites have the shortest ‘About Us’ and that is thoroughly unimpressive. Yes, your visitors would not be reading word by word but they know exactly the places to read. If you are trying something different and willing to crop things short, you would be missing out on your most precious customers. Believe us when we say that your customers would love to know about the people they are investing on. You have to try all you can to build a relationship based on trust, first by your words and then, by your actions.
The ‘About Us’ page helps lure your customers and urge them to take interest in the service pages. You will have to use clear and simple languages and then work on a plan. It is essential to be very careful about the goal you wish to achieve and the message that you wish to give out. So, let us take a look at the few essential things that this page should comprise of.
1. Description of the company - Small or big, your company needs to flaunt itself in this page. Of course you can’t afford to go overboard and try to sound desperate because visitors are smart and they will know what you are trying to do. You may be a 10 years company or someone who is 10 days old, your goals and mission should be clear and realistic. Try to sound humble yet confident. For big companies, talking about stock information and investors is also important. You can also share true facts about your annual reports, experiences and business practices.
2. Information about staff and company bio - Your business is real if you have real people working for it. Pictures of your staff and little lines about them will always take your page to another level. It will spell pride and honesty - two things that your visitor would want to see in you. Individual as well as group photos are more than welcome and a handy company description is the best thing to do. Tell your hired Houston Web Design service all about your plans regarding this.
3. Visuals - You have to broaden your spectrum. A lot of activity can happen right on the ‘About Us’ page. Do not compromise on using stunning visuals and try to add a little flair to the concept. Do not forget to use testimonials in the page and use your call-to-action button here. Your best efforts to convince your customers should be seen here.
These are three most useful tips to get your ‘About Us’ page working its magic within the shortest while. Get in touch with a company offering services in Website Design Houston to get yourself a website customized for your business.
