IOM Partners of Houston

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Designing the Perfect Call to Action for Your Website

Call to Action or CTA is perhaps the most important feature of the website as that would help you convert your visitors into your customers. Your CTA might just look to be a button that says ‘signup here’ or ‘subscribe now’, but there is lot more to it than just that. Here in this post we would be looking at some of the things that you should know to design the perfect CTA.


Above the Fold or Below the Fold?


Most website owners often get confused about where to put the CTA – above the ‘fold’ of the web page or below it? Well, most people would guess that placing the CTA above the fold is the best bet as it gives you greater visibility. However, there are times when placing your CTA below the fold might be right. For example, if you offer a ‘high-trust’ product or service, like healthcare, where people need to trust you before they can click on the CTA, you must give them the information that they need and then place the CTA below the fold. Studies have shown that this strategy for such ‘high trust’ offerings, increases conversion rate by 44%. So if you need to gain the trust first, then provide the information first and keep the CTA below the fold. On the other hand, if your product is simple, then you might want to save your customer valuable time by placing your CTA above the fold.


Designing the CTA button


You should follow the following principles while designing a CTA Button.

  • Use high contrasting colors so that your button starkly stands out from the rest of the page.
  • Try to use words like ‘now’ and ‘today’ to create an impression of urgency. You can also use offers and use words like ‘signup today and get 50% discount of something like that.
  • You need to make your CTA look like a button and make it big enough to get noticed pretty easily.
  • You need to make your user understand what would happen if they click on the button. So use phrases like ‘Signup for Newsletter’ rather than just ‘Click Here’.

If you are in Houston, then you might consider taking the help of the leader in Web Design in Houston TX as they are experts in Conversion Rate Optimization and they would provide you with valuable insights in creating the perfect CTA.


Taking the Help of the Experts


The leading names in Website Design Houston, like IOM Partners of Houston, would help you understand your audience and design an effective CTA for your business website. So, get the help of the experts in website design Houston and get the desired volume of sales for your business.