Game Changing SEO Rules for 2016
The year 2016 is promising to bring new changes to the world as we know it. With the historic climate change agreement in Paris in 2015, we can expect that the world would see some positive changes for the conservation of the environment. Similarly, the world of SEO would also go through some historic changes. As search engine majors are looking to focus even more on user experience, one can only expect that now search results would be more productive. So what that does mean for Search Engine Optimization? Well, for one thing SEO would move from being ‘keyword centric’ to ‘experience centric’. Now, anyone who has some experience with SEO would know that this would dramatically change the way SEO is being done. So, without much further ado, let us look at the few most important SEO rules which would make it a whole new ball game.
1. Keywords would not be the ‘key’- Search engines are getting smarter. Earlier they would either rank a page based on the number of times a specific word or a phrase (called ‘keyword’ in search engine jargon) is there in your content or the number of backlinks. This has changed now. Now if you want to attract visitors looking for ‘best books’, you don’t need to repeat the keyword (i.e. ‘best books’) multiple times in your article to get the best ranking. Even if you use the words ‘books’, ‘fiction’, ‘story’, that would send signals to the search engine that it is an authoritative article and would rank it at the top. Then search engines would see that how visitors are interacting with that article. So while keywords might still continue to be important to some extent, the information that you provide and the uniqueness of your content would matter the most.
2. Go Mobile- There has been a great buzz around making websites mobile friendly through responsive web design. Well, it really does matter. A large number of people all around the word are using mobile phones to access the internet. So you must ensure that your content is searchable on mobile.
3. Unique Pictures would become important-Although pictures would become less important as a referral source as they used to be, using unique pictures would still be important. Stock images would be common, as they would be used by several others as well. Use of unique pictures would help you to stand out.
As the world of SEO is changing fast, you also need to adapt quickly to these changes to stay at the top. You can get in touch with the leading company in Web Design Houston as they also offer effective SEO services that help you to adapt to the changes and edge out your competition. The most reputed name in Website Design Houston would devise a customized SEO strategy for you which would help you get the results you aspire for. Get in touch with the experts to get the best results.
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