How Can You Use Google Analytics to Consolidate Your Web Design
The best way a web designer can put his design to perspective is by tracking the factors that affects traffic influx (or the lack of it) within his site. Google Analytics have been credited with tracking traffic and reports for a site, in the process analyzing its overall performance. It is therefore extremely important for web designers to have complete idea about how Google Analytics is viewing and reviewing his sites. It would be a mistake on your part if you are simply checking the web analytics service to know about the number of visitors or pageviews that your site is garnering. Google Analytics should always be used to track your visitors, understand them, so that you can serve them better.
So, how can you use Google Analytics for achieving better web results? Well, it is all about maximizing your prospects. Once you have got the latest version of Google analytics and entered into your account, you are ready to get started!
Setting up specific goals
It is in fact the most neglected part about using the tool but in a way the most important. Once you have installed the tracking code on your site, you need to set up goals. The foundation stone of your website analysis begins with setting up specific goals, which turns out to be actually business goals. Your goal can be anything from selling tangible goods on your eCommerce site to a blog that makes revenue from ads. Once you have set the goals, you will find it easier to track conversion rates and check the traffic sources that enable your visitors to convert. Web designers engaged in the discipline of Houston web design would know all about it.
Make use of your Google Webmaster Tools Account
Google’s Webmaster Tools help you see data relating to your site. It includes your position in Google and the type of search queries filling in. To examine your site’s performance you can also check +1 metrics, but the real fun lies in connecting Webmaster Tools with Google Analytics. This gives access to the Search Engine Optimization reports. The reports that you would be in a position to witness include Geographical Summary, Queries and Landing Pages. The site will enable you to learn more about the landing pages and search queries. Once you get to know about the best performing keywords you can get them inserted in the crucial areas of your site with the help of your SEO professionals.
Increasing site speed
As a web designer you have to be concerned about the page loading speed of your web pages. Analytics helps you do just that and you would get to know which pages are performing well and which pages need your attention. Now, you know how page speed can actually impact the way visitors look at your site, so you would be eager to improve it. The Performance tab will give you an overview of different buckets of the page load time. You would also get to know about the average load speed of the pages. Earlier, you would have needed to add an extra line of code to your Google Analytics tracking. Now, that has changed as the tool will automatically add data to your reports.
These were the various ways you can use Google Analytics to rev up the functionality of your website and lend it greater SEO potentials. A company offering quality web design Houston TX services would be able to cater to your needs by virtue of their years of practice in the field.
