Micro-Moments: What They are and What They Mean for Your Business?

Over the past few years, we have grown pretty attached to our mobile phones. As smartphones have become more capable of doing a myriad of tasks, we have become more reliant on it.

Google, the search engine behemoth, has always been at the forefront of this mobile revolution. It is said that no one understands user behavior on mobile better than Google.

According to Google, there are two major types of interaction that a user normally has with his/her mobile found. The first type of interaction is when the when the user uses the phone to carry out tasks like sending emails, browsing Facebook or taking a note on Evernote. The second type of interactions happens when people want to get information on a certain product. The later type of interactions is called Micro-moments in Google’s language.

Google states that Micro-moments offer marketers the perfect opportunity to reach out to prospective customers and convert them into sales.

To ensure that your business get the most from such micro-moments, you need to design your website accordingly. According to Google, you need to follow these basic tenets.

Be There – You need to know your customers well. You need to be able to anticipate what they need and when. You need to find the most searched topic for your business and create content that are useful to the user.

Be Useful – Google classifies the micro-moments into various sub-types, based on the intent. It is recommended that you optimize accordingly for the given sub-type. For example, for I-want-to-know moments, you need to provide useful information and not push for a sale. On the other hand, for I-want-to-buy moments, you need to push for a sale. You need to show the user the best way to buy your stuff.

Be Quick – Your users would want to get the information quick and therefore, you need to be fast. You need to have a fast loading website that is properly optimized for mobile. This is just one of the ways that make you fast enough.

What You Need to Do?

Well, you need to get comprehensive and professional solutions that would deal with each and every aspect of managing micro-moments. For example, you would need the services of a skilled web designer to make your website fast, which is a prime requisite for winning in this game. On the other hand, you would need professional SEO experts who would help you develop proper search engine optimization strategies. The best option for you would be to take the help of IOM Partners of Houston, which is one of the leading Houston Web Design Companies. They possess a great deal of expertise in a wide range of areas and that makes them the best place to go. So take the help of such professional experts and make these micro-moments your moments!