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All About AMP and Accelerated Website Loading Speed

If you are preparing to shift your focus to mobile design, you would probably require to know this bit of information that Google has started including mobile page versions within search results from this February. Thus, AMP or Accelerated Mobile Pages is currently the talk of every online forum. Now, with Google backing it, awareness has started spreading and people are increasingly wanting to know all about it.

 

AMP is an initiative that has been taken to make mobile pages faster, thus improving user experience of a site. The components of AMP will enable people to create mobile content only a single time and from there the content could be loaded anywhere else. But, there are a lot of misconceptions associated with the concept and thus we should take a look at it.

 

What do we know about AMP?

 

To begin, AMP is not some exceptionally different type of HTML and in fact, AMP is just like any other HTML pages. To make the content of mobile pages accessible to publishers, consumers as well as creators, AMP was created. AMP has a certain kind of technical functionality whose use has till date being extremely limited. These pages would thus load in any modern browser just like any other HTML pages, but at a much faster rate because of the architectural difference. If you are willing to know more about the structure of AMP and its integration with your mobile design, you would probably want to get into talks with professionals of a Website Design Houston company.

 

How does AMP promise of better speed?


AMP is thought to have better speed because it has got lesser codes. You can expect less than 50 Kb of CSS codes packed within it. Also, one does not need his own Javascript to access it and at the same time there aren’t codes for analytics services or ad providers. Now, you can imagine how light the pages would be and how quickly they would load. There are several other speed boosting factors associated with AMP. These optimizations like lazy loading, prefetching, retendering and pre-connecting can be used by other non-AMP pages to turn them to AMP. However, it should also be remembered that not using AMP does not imply that one cannot themselves code and tweak a site to speed efficiency. Houston Web Design teams today are studying and working with AMP closely.